Microsoft Inspire 2017

This year we decided to go bigger and better. We had the same square footage for our booth (30' by 30') but we were platinum sponsors at the event and had prime location on the exhibit floor. We wanted to create a more "grown up" BitTitan look, and we wanted to highlight quotes of love from our actual partners. These panels stood over 8' tall, and one of the struggles we faced with this decision was how to display this visually. The VP of Marketing was very passionate about using actual photos of these people next to their actual quotes. Ultimately we moved away from that decision (I went so far as to mock up how large these faces would end up on this huge exhibit) and we decided to use photographs of the cities where these partners resided to show our global reach. The booth was a huge success, and we almost tripled the amount of booth visitors from 2016. 

Every year we try and minimize the amount of giveaways we have at our booth, choosing quality over quantity. Since 2016 we've been donating money to charity organizations for every visitor to the booth, instead of giving away tchotchkes. This year we also decided to cut down on our paper footprint, investing in a single handout with all the information. I designed this brochure with that in mind, choosing to create a unique die-cut, and going with a large but folded collateral piece for easy portability. 

Microsoft WPC 2016

Designed with Nani Pratt

During the 2016 Microsoft WPC (now Inspire) conference, we also launched our brand new website. We wanted to tie in graphics from the website to our booth. Nani worked on the website, so we conceptualized and used the same graphic style from the website re-design and applied them to the booth. The biggest change to the BitTitan brand style was moving away from flat illustrations with many bright colors to monochromatic line drawings, and using a blend of line drawings and photography.

I did all the booth design and pre-package file layout for Skyline Exhibits.